Garden industry raises 123,000 euros for KiKa

The Dutch garden industry has raised 123,000 euros for KiKa in a joint campaign. Nearly 50,000 special KiKa Christmas baubles designed by children were sold during Christmas shows last December. For each Christmas bauble sold, 2.50 euros went to the foundation. KiKa’s Fred Hirschstein received the cheque at the general meeting today.

The Christmas baubles were exclusively developed for this campaign. Four sick children each made their own drawing and story and these were printed on the Christmas baubles. “We are very happy that we were able to give a voice to Vera, Femke, Roos and Judith in this way and that they wanted to contribute to this campaign,” said Frank van der Heide from Tuinbranche Nederland. “We want to thank them for their beautiful and haunting stories and drawings.”

Chance encounter
The campaign was started after a chance encounter between the founder of KiKa, Frits Hirschstein, and Tuinbranche Nederland. The campaign was selflessly supported by producer Edelman BV, trade journal TuinZaken, Garden Connect, Tuinbranche Netherlands and many Dutch garden centres.