Earth day

At Edelman, we continue our mission to make the world more beautiful in and around the home and in all seasons. We do this by following our internal roadmap ‘Because We Care’ which focuses on creating positive impact within the 4 impact areas:

  • Planet
  • People
  • Product
  • Performance

Items with a Because We Care label, are made from waste (in most cases with at least 50% recycled content) or made from renewable natural materials such as jute and sea grass. Also, all Because We Care wood products are FSC certified, so we can be sure that the materials come from sustainably managed forests where biodiversity is not lost. We also focus on circular design, all LuVille colour boxes have been converted to FSC paper and we have converted our ‘bestsellers’ plastic baubles to fully recycled plastic.

Today is therefore dedicated to Earth Day and even at lunch we ate plant-based / vegan. Find out more at